SOCIAL MEDIA
Social media or social media marketing forms a fundamental part of online marketing and has undoubtedly been one of the biggest revolutions in the field of marketing in recent decades.
Through social media or the use of social networks, companies promote advertising campaigns, create promotions, publicize, give visibility and reinforce their brand or branding image and, consequently, increase sales. However, social media marketing goes further and allows interactivity with the client: speaking and listening directly and without intermediaries to your clients and potential buyers, obtaining information on tastes and purchasing processes, needs and expectations. Through this interaction, social media allows us to discover what products or services and what types of messages work with customers, help them and retain them, while the company and its brand gain credibility, competitiveness and reputation.